Turn your connections
into community.

For people who want connection.

You have people in your contacts — but not a community you can count on. KinMatch is an app that uses behavioral science to help you deepen the friendships you already have, and build the local chosen family you've been missing.

Join the pilot → See the research

Grounded in research from the U.S. Surgeon General, Pew, and the Survey Center on American Life.

Each circle is a person. What matters is the overlap.

For people
who want connection.

  • You're a working adult, ages 30 to 59 and beyond — and you're tired of surface-level acquaintances.

  • You're navigating career changes, life transitions, or just feeling socially untethered in a season that used to feel fuller.

  • You've tried the usual playbook: community groups, volunteering, networking events.

  • The hardest part isn't meeting people. It's turning the people you already know into the community you can lean on.

Knowing people
isn't the same as having people.

Three patterns we hear over and over from working adults who feel socially stretched thin.

i.

The Follow-Up Failure

50 hrs Minimum time together to move from acquaintance to casual friend. Close friendship takes 200+ hours.2

The introduction happens. The follow-up doesn't. And without those repeated hours together, every promising connection stays acquaintance-level.

ii.

The Connection Gap

13% Share of U.S. adults with ten or more close friends today. In 1990, it was 33%.3

You meet great people all the time. But the path from casual to close is full of friction — and most relationships stall in the middle.

iii.

The Distance Dilemma

17% U.S. adults who now report having no close friends at all — up from 12% just three years earlier.4

Your closest people live three time zones away. Day-to-day, FaceTime doesn't fill the gap of someone you could meet for coffee on a Tuesday.

The numbers behind the feeling.

~50%
of U.S. adults now report experiencing loneliness.
U.S. Surgeon General's Advisory, 20235
2h 45m
spent with friends each week — down from 6.5 hours a decade ago.
U.S. Bureau of Labor Statistics1
4×
increase in U.S. adults reporting no close friends since 1990.
Survey Center on American Life3

KinMatch uses science
to help you find your people.

Convert connections you already have into deeper relationships.

Start with the people already in your contacts. KinMatch helps you identify who shows up in your life and gently moves those relationships from casual to close.

End the scheduling dance with smart coordination tools.

No more "let's grab coffee soon!" that never happens. KinMatch makes the next step automatic, low-friction, and actually on the calendar.

Build local community that feels like chosen family.

Over time, structure replaces serendipity. The result is a real, local, reliable community — not a contact list, not a feed, not a group chat that goes quiet.

Join the pilot
before we launch.

The pilot program

Be among the first to use KinMatch.

Help shape what KinMatch becomes — and get the tools to deepen your friendships before anyone else does.

  • Early access with special founding-member pricing
  • Direct input on features that matter to you
  • Get exclusive behind-the-scenes updates on our progress

What busy professionals
are actually saying about this.

My 2–3 core friends are like sisters, but for the other friends it feels like we hit a wall and haven't gotten as close as I want.

Survey respondent
30s · Urban

Wish my close friends lived closer.

Survey respondent
50s · Urban

More consistency — more regular meetups, more opportunities for interaction.

Survey respondent
50s · Suburban
72
professionals helped us understand this challenge.
54%
want more meaningful connections than they currently have.
47%
cite scheduling and busyness as the #1 reason new connections never deepen.
KinMatch Everyday Social Experiences Survey · n=72

Sources & Citations

  1. U.S. Bureau of Labor Statistics, American Time Use Survey (2021). Average weekly time spent with friends declined from approximately 6.5 hours per week in 2011 to 2 hours 45 minutes by 2021. bls.gov/tus
  2. Jeffrey A. Hall, "How many hours does it take to make a friend?", Journal of Social and Personal Relationships (2019). Two-study analysis (N = 355 and N = 112) found ~50 hours of accumulated time together moves an acquaintance to casual friend; ~90 hours to friend; 200+ hours to close friend. Texting and social media contributed minimally; in-person leisure time mattered most. journals.sagepub.com
  3. Daniel A. Cox, The State of American Friendship: Change, Challenges, and Loss, Survey Center on American Life / American Enterprise Institute (May 2021 American Perspectives Survey). Share of U.S. adults with ten or more close friends fell from 33% (1990, Gallup) to 13% (2021). americansurveycenter.org
  4. Daniel A. Cox & Samuel J. Pressler, The Decline in American Friendship, American Enterprise Institute (2024). Share of U.S. adults reporting no close friends rose from 12% in 2021 to 17% in 2024. aei.org
  5. Office of the U.S. Surgeon General, Our Epidemic of Loneliness and Isolation: The U.S. Surgeon General's Advisory on the Healing Effects of Social Connection and Community, U.S. Department of Health and Human Services (2023). hhs.gov

Contact KinMatch

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